December 27, 2016

When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads.

This is not an unreasonable characterization; social media is a great to...

December 15, 2016

1. Unlimited Friend Count

While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not...

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